Our Team
Adam Willcox
InstructorAdam Willcox is a Firearms Instructor, Competitive Shooter, and Rangemaster for the largest firearms training conference in the United States.
With experience across pistol, rifle, and shotgun, Adam brings a well-rounded skill set to every class he teaches. Whether you’re picking up a firearm for the first time, or looking to refine advanced techniques, he is committed to helping students achieve their goals. Adam’s instruction blends practical defensive principles with the speed, efficiency, precision, and pressure-tested techniques that competitive shooting has taught him. His teaching style is patient, approachable, and focused on building confidence and skill. Rather than simply teaching what to do, Adam takes time explaining the why, giving his students the knowledge and confidence to incorporate the techniques well after class has dismissed.
As Rangemaster for many large-scale training events and conferences, Adam is responsible for managing complex live-fire environments, coordinating instructors and range staff, and designing match stages. The skillset that results in Adam being a fantastic Rangemaster - excellent leadership skills, experience handling rapidly changing range conditions, and attention to detail - also make him a fantastic instructor. Adam arrives to each class prepared, willing to adapt to student’s needs, and ready to help you excel.
Whether your goal is self-defense, competitive shooting, or being a safe firearm owner, Adam strives to ensure that every student leaves the range more confident, more knowledgeable, and motivated to continue their training journey.
Jon Sams is a firearms instructor, competitive shooter, and military veteran with over a decade of active-duty service, including three combat deployments to Iraq and Afghanistan.
Drawing from experience with pistol, rifle, and precision gas gun platforms, Jon delivers practical, performance-focused training to shooters of all skill levels. Whether working with those new to firearms or experienced competitors, his goal is to help students build efficiency, consistency, and confidence. His approach to instruction goes beyond demonstrating techniques—Jon focuses on building understanding. By explaining the reasoning behind each skill, he equips students to adapt, problem-solve, and continue improving long after training ends.
Jon’s background blends combat-proven experience with a strong presence in the competitive shooting world. He actively competes in USPSA, PCSL 2-Gun, 3-Gun, precision rifle, team sniper, and IPSC rifle matches across the country, consistently applying techniques that emphasize speed, accuracy, and accountability. With multiple top-10 finishes at major matches, Jon has demonstrated the ability to perform at a high level across a variety of shooting disciplines. He brings that same standard of performance and attention to detail into every class he teaches.
Whether your focus is defensive shooting, competition, or overall skill development, Jon is committed to helping you leave the range more capable, more confident, and ready to take the next step in your training.
InstructorJonathon sams
Who we are
Iron Heart Concepts exists to develop disciplined, resilient, and purpose-driven individuals through leadership, coaching, and performance-focused training. We are committed to building strength of character, confidence under pressure, and a mindset rooted in integrity, accountability, and growth. Through practical guidance and real-world development, we help people lead with courage, perform with purpose, and pursue excellence in every area of life.